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Videos in the time of COVID: Are they worth it?

Updated: May 28, 2021



Question: SHOULD I HAVE A VIDEO CONTENT CREATED FOR MY BRAND AMIDST THIS PANDEMIC SEASON?


The answer? YES!!


Actually, the answer is BECAUSE we're living in pandemic times, ALL THE MORE that you should start getting video assets for your business.


Why?


Because video marketing is the future. It has been obvious for years!


Studies throughout the years have always shown that more than 50% of Internet users everywhere enjoy video content and actually prefer consuming content in this format.


And studies have also shown that the average watch time of online users keep growing from the recorded weekly average of six hours and 48 minutes in 2019.


Especially when the pandemic hit.


Videos have gotten more attention from online content consumers because it is "effortless to digest".


But this sudden demand for videos actually transcends the motive of entertainment.


It is now getting close to being the most preferred communication format.


Hence, now, brands which aim to communicate their messaging to their customers.


Hubspot, in particular, says that 54% of consumers want to see more video content from a brand or business that they support.


Video connects us to the joy of discovering and following the journeys of different brands during this time of forced isolation.

So, in fact, the answer is an astounding YES!!!


BUT you need to have your videos made right....


and the key is to PLAN RIGHT.


You wouldn’t want to just have your videos made with no specific goal, nor theme.


Following certain principles and standards is a MUST to maximize your web advertisement or digital materials.

Over 70% of marketers claim that videos produce more conversions than any other content.


No doubt videos are more engaging and more memorable.


This is the main reason why most businesses nowadays use videos as a marketing tool.


According to the latest video marketing statistics, YouTube is the most popular social media platform for marketers to publish videos on, with Facebook just right behind it.