Updated: May 28, 2021
Once upon a time, if a company wants to advertise to its consumers, there were print, television and radio.
Now, joining the pack in the digital age is the new "IT": video marketing. Videos are proven to be absolute eyeball grabbers, since it provides a much easier and accessible way to digest information.
Still, it remains true that to be able to come up with an effective video ad, the process must include brainstorming, planning, conducting focus group discussions or A/B testings... the list goes on.
Though the process seems to be tedious, the results are worth it!
Especially if your video goes on a viral status or it gets featured on lists and websites---like ours.
Especially in this season of pandemic, when everyone is looking towards different mediums for encouragement and upliftment.
Below are some examples of this year's (and last year's) best video advertisements that are subtlety setting the standard for all other companies to follow.
10 Best Video Marketing & Ad Campaigns 2020-2021
1) IKEA Encourages People to #StayHome
After the COVID-19 outbreak, it’s best to stay home these days to protect ourselves. Most of us had no idea what “social distancing” is just one month ago, but you can hear it from everyone right now.
Famous brands also feel responsible to encourage people to stay home. Therefore, the most popular brand in our minds related to home, IKEA created a campaign around this idea.
Ikea Spain wants to pay tribute to our homes. They want to demonstrate home is the place that always there with many memories and feelings for us, and “it will be here, no matter what.” The commercial avoids a direct sales message, and more than 1 million users already watched it on Twitter in one week.
2) Google Home Hub – 2019 #HeyMom
Who comes to your mind first when you are hurt, happy or feel helpless and vulnerable? I hear you saying “my mom”. Well, Google Home Hub has created a commercial in which they depict examples when children keep saying #HeyMom to call their mothers.
When you are away from your family during COVID-19 and while everything is going digital, Google Home Hub makes it easier to call your mom by just sitting and speaking to it. You can easily call your mom to appreciate her existence and say “#HeyMom , thank you!”. This is a great example of creative Mother’s Day marketing campaigns during this digital transformation era after COVID-19.
3) Apple: Here We Are 2020
Apple released a short movie on 17 April, 2020. There is a 7-year-old boy hearing the details of the planet earth from their parents and an art exhibit. Apple again comes up with a great ad campaign idea by creating a movie that is available exclusively on Apple TV+. This Earth Day ad can be a good reason to start having Apple TV+.